NYCB collateral
Worked with the design and marketing teams to execute layouts, adapt assets, and prepare production files for the New York City Ballet. This three-year campaign featured photography by Henry Leutwyler and included subscription brochures, monster banners, a poster/calendar, and a range of front-of-house posters promoting individual programs and ballets. The campaign aimed to introduce NYCB dancers to the broader NYC community and build greater interest among younger audiences.